Tips for good article marketing content
Many web developers begin rising their online empire by doing most of the jobs themselves. They create the content, they take care of SEO, they submit the articles and see to all the other aspects required by online business management. Have you got good enough skills to be an author? If your trust your muse, here are a few elements to pay extra care to when writing your own articles. Take it as a starting point, and a necessary step to pass to superior business levels.
Keywords rule!
Make a list of the most relevant keywords for your field of activity. Then start writing an article for each of these. Why should you stick to one keyword alone? The explanation is very simple: search engines have to identify your content as valuable and your web visitors need to consider it worth reading. In article marketing, focusing on a single keyword prevents confusion, provides you with a good topic and keeps the readers’ interest vivid.
Article length
Is there a general rule for the length of the articles? Well, for the majority of article marketing websites, an article ought to be somewhere between 300 and 600 words long. The ideal length appears to be 400-500 words because you don’t want to leave the reader frustrated because he/she hasn’t got enough information. Every text editor or writing program has a word count feature which you can constantly check.
Keyword density
Keyword density also causes lots of difficulties because it is insufficiently understood. The repetition of a keyword in content is not an adequate strategy to increase your page rank. Your materials will be qualified as search engine spam, and you will suffer penalties from Google if you have a too high keyword density (over 4%). Tricks don’t work with Google, and they are not a solution for serious article marketing. Seven or eight mentions of a keyword in a 500-word article will do, particularly if you have secondary keywords to place here and there.
The title and the content structure
Readers are attracted by titles, this is the element from article marketing that becomes the catalyst for further visitor response. Make sure to include the keyword in the title so that you make the article easier to index by the search engines.
Make the content easy to read even if your main objective is search engine optimization. Keep the paragraphs short and the information clear and coherent.
The author’s resource box
Besides your name or pen-name, the author’s box has to contain a link to your website and a good optimization. You can write a few things about yourself, such as your professional history but you have to make sure that it is well optimized.
